Head of Revenue (100% Remote)

As Head of Revenue, you own everything that turns our product into revenue: sales, marketing, and partnerships. You will define and execute Vita Health's growth strategy with a clear B2B focus, lead the full commercial organization (with the Head of Sales and Head of Marketing reporting to you), and sit on the leadership team as a peer to the Head of Product and Head of Engineering, reporting directly to the CEO.

This is not a "manage the funnel" job. You are accountable for the quality of our growth, not just its volume: predictable pipeline, healthy unit economics, market brand positioning, expanding margins, and a revenue system that compounds. If you think in flywheels rather than campaigns, and you are as comfortable in a board-level revenue model as you are coaching leaders, this role is built for you.

What you'll own

• Revenue strategy and number. Own the company revenue target and the plan to hit it. Build the multi-quarter growth strategy across new business, expansion, and partnerships, with B2B as the primary engine.

• Go-to-market strategy across sales and marketing. Unify sales and marketing strategy into one accountable revenue motion: positioning, demand generation, pipeline creation, sales execution, and post-sale expansion.

• Unit economics. Drive the metrics that make growth durable: CAC and CAC payback, LTV/CAC, win rates, sales cycle, pipeline coverage, and net revenue retention. Make capital-efficient growth a discipline, not an afterthought.

• Enterprise and partnerships. Deepen and expand our enterprise accounts, open new strategic channels, and build the partnership motion that extends our reach beyond direct sales.

• Team and talent density. Lead, coach, and raise the bar of the marketing and sales team. Hire A-players, develop your two Heads, and move fast on mismatches. The team you build is the strategy.

• Forecasting and operating rhythm. Own an honest forecast and a tight operating cadence (pipeline reviews, weekly metrics, clear ownership) that the rest of the company can plan against.

What success looks like in your first 6 to 12 months

• A clear, sequenced B2B growth strategy is in place, and the leadership team is aligned behind it.

• Pipeline is predictable and comfortably above coverage targets, with a repeatable, documented enterprise sales motion.

• Unit economics are trending the right way: CAC payback shortening, LTV/CAC improving, and growth becoming more capital-efficient quarter over quarter.

• Sales and marketing operate as one revenue team with shared metrics and no hand-off friction.

• The commercial team's talent density is visibly higher than the day you joined.

Who you are

• 8+ years in B2B go-to-market, with real ownership of a revenue number, including several years leading both sales and marketing (or sales plus demand generation) at a high-growth company.

• You have scaled revenue before, ideally taking a company through a step change in ARR (for example, from early traction to 8-figure revenue) in SaaS, digital health, or a comparable subscription or enterprise model.

• You are fluent in unit economics and operate from data. You can build and defend a revenue model, and you make resourcing decisions based on CAC payback, LTV/CAC, and pipeline math, not gut feel.

• You are a builder and an operator. You are comfortable with the ambiguity of a company at our stage: you will design the system and also roll up your sleeves to close deals and unblock the team.

• You lead high-bar teams. You have hired and developed strong commercial leaders, and you hold a high standard without micromanaging.

• You know the Italian B2B market (enterprise and corporate buyers) and operate fluently in both Italian and English.

Bonus points

• Experience in digital health, wellbeing, insurance, or another regulated or trust-sensitive category.

• Exposure to both B2B and B2B2C or product-led motions, and a clear view on when each one earns its place.

• A network of enterprise and HR or benefits decision-makers in Italy.

• Experience partnering with founders and boards through a fundraising or scaling phase.