Account Executive (100% remote)

We are on a mission to make people healthier.

Vita Health is a dynamic startup in the health, nutrition, and fitness industry. Our innovative product has positively affected the lives of over 130,000 people in our core market, and we are now eager to expand our expertise and reach globally.

Our mission is to make prevention accessible and affordable, empowering individuals to take control of their health and achieve optimal well-being. Now we want to enhance our presence not just in the B2C sector, where we began, but also in B2B by integrating into corporate welfare programs for both large enterprises and SMEs that shape our market. Hence, we are looking for a Business Developer to join our sales team and drive the next phase of our business evolution.

Purpose of the Role

As an Account Executive (AE), you will play a crucial role in building and scaling Vita Health’s B2B sales engine across medium-sized and enterprise companies. This is a high-impact, client-facing role where you’ll identify new business opportunities, connect with decision-makers, and own the early-to-mid stages of the sales cycle from prospecting to closing deals.

You will engage with senior stakeholders across HR, People and executive leadership, including HR Directors, Head of People, Welfare Managers, Wellbeing Managers and CEOs, helping them understand how Vita Health can support employee wellbeing, welfare strategy, engagement and measurable business impact.

Our customers are primarily medium-sized and enterprise companies, so you’ll work on high-value opportunities, typically with annual contract values above €10k, where buying processes can involve multiple stakeholders, longer decision cycles and a need for consistent follow-up, strong qualification and disciplined pipeline management.

You will report directly to the Head of Sales, collaborate closely with Marketing and Product, and contribute to shaping our go-to-market strategy for corporate wellbeing solutions.

What You’ll Own

• Drive new business development by proactively identifying opportunities and establishing new strategic partnerships.

• Full sales cycle: Drive opportunities from initial outreach through to contract signature.

• Lead negotiations with key decision-makers and continuously update data, forecasts, and pipelines in the CRM.

• Propose customized Vita Health solutions, highlighting our dual value: an all-in-one health and prevention companion for employees, and an advanced analytics dashboard for HR to track corporate wellbeing.

• Market strategy: Contribute insights from prospects and clients to refine our GTM approach.

• Customer relationships: Build trust-based partnerships and represent Vita Health with professionalism and energy.

• Cross-functional alignment: Work with Marketing on campaigns and with Product on feedback loops to strengthen value proposition.

• Events & networking: Represent Vita Health at industry events and networking opportunities.

What success looks like – 30/60/90 days

• 30 daysComplete onboarding, get to know our product, culture, and sales tools (HubSpot, Crono, Navigator ecc).

• Study SME ICPs and buyer personas, decision cycles, and success metrics.

• Shadow discovery calls and outreach sessions with peers.

• Build a target account list for your industries.

• Start doing cold outreach to build your pipeline

• 60 daysRun your first discovery calls independently and manage the end-to-end process for your industry.

• Own qualified pipeline, targeting our Sales Cycle success metrics.

• Experiment, build fresh outreach sequences, make cold calls, and get your hands dirty.

• 90 daysConsistently generate qualified demo meetings with prospects.

• Submit monthly insights to Marketing & Product to refine messaging and backlog prioritization.

• Provide feedback on sales playbook improvements and share learnings with the team.

Ideal Profile

• 5+ years of B2B sales experience, ideally in wellbeing, HR tech, or corporate welfare solutions.

• Proven track record of closing deals with senior stakeholders (HR Director, CHROs, CEOs).

• Familiar with both product-led growth (PLG) and sales-led growth (SLG) approaches.

• Proficiency in sales tools such as HubSpot, Navigator or similar.

• Strong interpersonal, presentation, and communication skills.

• Analytical and data-driven mindset; comfortable with funnel metrics and performance KPIs.

• Startup mindset with a “manager of one” attitude: highly autonomous, consistent in daily execution, and able to own outcomes end-to-end.

• Fluent in Italian and business-level English; other EU languages are a plus.